Paolo's Pizza Offers Both Take-Out and Delivery Service

question 29

Multiple Choice

Paolo's Pizza offers both take-out and delivery service. Customers can order pizza in person, over the phone or via the Internet; Paolo's accepts cash, checks and credit cards in payment. The company offers a "30 minutes or it's free" guarantee for delivery orders. You've been asked to create a risk/control matrix.
-Each delivery driver uses an in-car navigation system to minimize the possibility of getting lost. Where in the risk-control matrix would you expect to find the system listed?

• A) WCGW.
• B) Controls.
• C) Tests.
• D) Risk level.

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Definitions:

Decoding

The process of having the receiver take a set of symbols, the message, and transform them back to an idea during the communication process.

Communication Channel

The medium through which a message is transmitted from the sender to the receiver, such as email, telephone, or social media.

Promotional Mix

The combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product.

Direct Marketing

A promotional alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.