Chris Was Developing His Divisional Budget for the Upcoming Fiscal

question 58

Multiple Choice

Chris was developing his divisional budget for the upcoming fiscal year. He was fairly confident his total expenses would be $40,000 and his total revenue $60,000; but, in the budget, he understated his revenue and overstated his expenses to make it easier to achieve his goals.
-Chris' supervisor suspected Chris was padding the budget and told a friend: "That's just not right." Based on that comment alone, Chris' supervisor likely follows the ___ model of ethics.

• A) Utilitarianism.
• B) Rights and duties.
• C) Virtues.
• D) Justice.

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Definitions:

Stimulus-response Model

A concept in psychology and marketing that describes how individuals respond to stimuli (external inputs) with predetermined reactions, useful in understanding consumer behavior.

Buyer Behavior

The study of how individuals make purchasing decisions and the factors influencing their choice of products or services.

Consumer Trends

Patterns or preferences in consumer behavior that indicate the direction in which the demand for products or services is moving.

SELL Sequence

A sales technique that involves showing the feature, explaining the advantage, leading to the benefit, and letting the customer see themselves using the product.