The Contention That Because Different Societies and Cultures Have Divergent

question 39

Multiple Choice

The contention that because different societies and cultures have divergent values and standards of right and wrong it is appropriate to judge behavior as ethical/unethical in the light of local customs and social mores rather than according to a single set of ethical standards

• A) defines what is meant by "ethical relativism."
• B) defines what is meant by "ethical universalism."
• C) is the foundation of integrated social contracts theory.
• D) is the basis for the theory of ethical variation.
• E) is the guiding principle of the Global Code of Ethical and Social Morality created by the United Nations.

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Definitions:

TAM

Total Addressable Market, an estimate of the revenue opportunity available or market demand for a product or service.

Early Majority

A segment of adopters in the diffusion of innovations theory that represents those who adopt a new technology or idea after a tentative initial period.

Early Adopters

The first individuals to use or adopt a new product, technology, or innovation, often influencing others in their social circles.

Crossing The Chasm

A marketing theory that describes the challenge of transitioning from early adopters to a broader mainstream customer base.