When a Company Operates in the Markets of Two or More

question 77

Multiple Choice

When a company operates in the markets of two or more different countries,its foremost strategic issue is:

• A) whether to use strategic alliances to help defeat its rivals.
• B) whether to vary the company's competitive approach to fit specific market conditions and buyer preferences in each host country or whether to employ essentially the same strategy in all countries.
• C) whether to maintain a national (one-country)manufacturing base and export goods to the other countries.
• D) choosing which foreign companies to team up with via strategic alliances or joint ventures.
• E) whether to test the waters with an export strategy before committing to some other competitive approach.

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Definitions:

Trucking Industry

The sector of the economy focused on the transportation of goods and materials over land, primarily using large vehicles like trucks.

Refrigerated Trailer

A temperature-controlled trailer used in the transportation of perishable goods to maintain freshness by keeping them cold or frozen.

Separate Evaporator

A distinct unit in a refrigeration or air conditioning system where the refrigerant evaporates, absorbing heat and thus cooling the environment.

Compartments

Divisions or sections within an object or space, designed to separate or organize items.