Which One of the Following Is an Example of an Offensive

question 59

Multiple Choice

Which one of the following is an example of an offensive strategy?

• A)Blocking the avenues open to challengers
• B)Signaling challengers that retaliation is likely
• C)Pursuing continuous product innovation to draw sales and market share away from less innovative rivals
• D)Introducing new features or models to fill vacant niches in its overall product offering and better match the product offerings of key rivals
• E)Maintaining a war chest of cash and marketable securities

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Definitions:

Decision Making

The cognitive process of choosing between different alternatives or options, crucial in both consumer behavior and organizational strategy.

Product Categorization

The process by which products are classified into different categories or groups based on their characteristics or attributes.

Positioning Strategy

A marketing approach aiming to create a distinct brand identity and value proposition in the consumer's mind.

Evoked Set

a set of particular brands or products a consumer considers during the decision-making process.