A Company's "Macro-Environment" Refers to

question 27

Multiple Choice

A company's "macro-environment" refers to

• A) the industry and competitive arena in which the company operates.
• B) general economic conditions plus the factors driving change in the markets being served.
• C) all the relevant forces and factors outside a company's boundaries-general economic conditions, population demographics, societal values and lifestyles, technological factors, and governmental legislation and regulation.
• D) the competitive market environment that exists between a company and its competitors.
• E) the dominant economic features of a company's industry.

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Definitions:

Competitive Offerings

Refers to the range of goods or services provided by a company's competitors, which are considered when consumers make purchasing decisions.

Marketing Strategy

A long-term plan designed by a business to achieve specific goals through understanding customer needs and creating a strong brand value.

Sales Training Programs

Educational courses or workshops designed to improve the skills, techniques, and effectiveness of a company's sales force.

Digitally Mediated Training

Training programs that are delivered through digital platforms, including online courses and virtual training sessions.