Managers in All Types of Businesses Must Address the Central

question 2

Multiple Choice

Managers in all types of businesses must address the central strategic question:

• A) Where are we now?
• B) Where do we want to go from here?
• C) How are we going to get there?
• D) When will we know we are there?
• E) All of these

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Definitions:

Fixed Set-Up Costs

Initial costs that do not vary with the level of production or sales, such as equipment purchases or facility leases, needing to be paid before production starts.

Economies of Scale

The savings businesses gain from operating at a larger scale, where the expense for each unit produced diminishes as the scale enlarges.

Short Run

A period in which at least one input in the production process is fixed, limiting the ability of a firm to adjust to changes in market demand.

Long Run

An economic term referring to a period during which all factors of production and costs are variable, allowing for full adjustment to changes.