Mini-Case 17-3: the Pride of Vicksburg

question 117

Essay

Mini-Case 17-3: The Pride of Vicksburg
Wallace Fry had been a lover of good food from the time he was a child. The only son of wealthy Southern parents, he spent hours with his mother watching her prepare meals for the family and friends. By the time Wallace was in high school, he had already won a number of awards for his original recipes. After leaving Vicksburg, Mississippi, to attend college in the Midwest, Wallace returned home to what must have been an unbelievable graduation present. His relatives purchased an old paddlewheel riverboat and had begun initial preparations to have it moored permanently at the foot of the Vicksburg landing on the Mississippi River. Wallace was presented with a 50 percent interest in the restaurant named "The Pride of Vicksburg."
The complete renovations and restoration of the beautiful old riverboat took an additional four months. Wallace was planning to have his new restaurant open for the spring tourist season. A number of regional magazines had already run feature stories on the project. With the opening one month away, Wallace decided it was time to staff the restaurant.
-Has Wallace waited too long to begin searching for employees?

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Definitions:

Precrisis Phase

The period before a crisis occurs, characterized by warning signs and an opportunity for organizations to take preventative measures and plan responses.

Crisis Communications

Strategic communication before, during, and after a crisis to manage and mitigate perceptions of the incident.

Emerging Trends

New developments, patterns, or preferences that are gaining popularity and shaping the future of a particular industry or societal behavior.

Evade Responsibility

The act of avoiding or shirking one's duties or obligations, often through deceit or avoidance tactics.