When the Typical Shopper Enters a Store, (S)he Turns ________

question 23

Multiple Choice

When the typical shopper enters a store, (s) he turns ________ and moves in a ________ fashion which increases the value of this section of the space.

• A) left; clockwise
• B) right; clockwise
• C) left; counterclockwise
• D) right; counterclockwise

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Definitions:

Short-term Memory

Short-term memory refers to the capacity for holding a small amount of information in an active, readily available state for a short period of time.

Long-term Memory

A type of memory capable of storing information for extended periods, ranging from a few days to decades, and includes facts, experiences, and skills.

Cocktail-Party Phenomenon

The ability to focus one's auditory attention on a particular stimulus while filtering out a range of other stimuli, as if at a noisy party.

Broadbent's Filter Theory

A theory suggesting that information is filtered through a selective attention mechanism that allows only a portion of sensory inputs to reach consciousness.