Examlex
SBICs:
Buying Center
A group of people within an organization who are involved in the decision-making process for a purchase.
Deciders
Individuals or groups within an organization who have the authority to make final purchasing decisions.
Gatekeepers
Individuals or entities that control access to something, often information or resources.
Buying Center
A group of individuals within an organization who are involved in the process of making purchasing decisions.
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