Examlex
If banks refuse to lend money to a startup business, the owner usually cannot convince his or her vendors and suppliers to extend trade credit either.
Shortages
A situation in which the demand for a product or service exceeds its supply in a market.
Demand
The desire and ability of consumers to purchase goods and services at given prices.
Quantity Demanded
The total amount of a good or service that consumers are willing and able to purchase at a given price within a specific time period.
Demand Curve
A graphical representation showing the relationship between the price of a good or service and the quantity demanded at various prices.
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