One of the Most Important Determinants of Customers' Response to a Price

question 6

Multiple Choice

One of the most important determinants of customers' response to a price is whether they perceive the price to be a fair exchange ________.

• A)compared to what they have paid in the past
• B)regardless of their actual experience with the product
• C)based on their expectation, not reality
• D)for the value they receive from the product or service

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