The Use of Credit Cards by Consumers ________

question 44

Multiple Choice

The use of credit cards by consumers ________.

• A)has little real impact on sales
• B)broadens a small company's customer base
• C)costs businesses nothing and adds significantly to their sales
• D)has no impact on pricing decisions

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Definitions:

Competitive Advantage

A situation or factor that places a company in an advantageous or dominant position over its rivals in the business.

SWOT Analysis

A strategic planning technique used to identify and assess Strengths, Weaknesses, Opportunities, and Threats.

Blue Ocean Strategy

A marketing theory that suggests companies are better off searching for ways to gain "uncontested market space" than competing with similar companies.

Differentiation

Differentiating a product or service to enhance its appeal to a chosen market segment.