A Method of Increasing Customer Loyalty and Establishing Better Relationships

question 137

True/False

A method of increasing customer loyalty and establishing better relationships is to develop a community of customers with similar interests who can use chat rooms, message boards, guest books, etc.

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Definitions:

Buyer Profile Data

Information collected about consumers, including demographics, buying habits, and preferences, used by companies to target marketing efforts and product development.

Opt-in

A consent-based practice where individuals voluntarily agree to receive communications, typically marketing messages or newsletters.

Personal Data

Information related to an identified or identifiable person, including names, addresses, and online identifiers, protected under data privacy regulations.

E-consent

The process of obtaining agreement or permission online, particularly in contexts requiring informed consent for data collection or participation.