Which of the Following Statements Concerning Marketing Research Is False

question 41

Multiple Choice

Which of the following statements concerning marketing research is false?

• A)Market research is the vehicle for gathering the information that serves as the foundation for the company's marketing plan, helps avoid costly marketing mistakes, and can uncover unmet customer needs the business can serve.
• B)Market research involves systematically collecting, analyzing, and interpreting data pertaining to the small company's market, customers, and competitors.
• C)Small companies are at a distinct disadvantage compared to larger ones when conducting market research since it is so expensive.
• D)Small businesses cannot afford to miss their target markets and market research can help them focus their efforts.

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Definitions:

Debts

Obligations owed by one party (the debtor) to another (the creditor), typically involving borrowed money that is expected to be paid back with interest.

Minor

An individual under the legal age of majority, typically 18 years in many jurisdictions, not having full legal rights and responsibilities.

Non-necessary Items

Products or services deemed not essential for basic living and functioning.

Gifts

Voluntary transfers of property or funds to another party without expecting anything in return.