Mini-Case 9-1: Customers: Key to Success

question 90

Essay

Mini-Case 9-1: Customers: Key to Success
Lloyd Dixon has owned and operated a small dress shop for the past three years. Each fashion season, Lloyd attends the apparel shows and he is always very impressed by the glamour and the hundreds of different manufacturers, all with the merchandise that they say will be this season's biggest sellers. Lloyd caters to an older market and baby boomers. He hopes to tap into the upscale market.
After his first year of operation, Lloyd recognized that some of his merchandise was not selling. The "inventory close-out sale" did rescue his investment in this merchandise but did not make him a profit or contribute much to his overhead. Lloyd knew that it was not reasonable to expect to sell everything you bought, but he was not sure exactly how much of his inventory was comprised of slow movers. Lloyd believed that when he went into business he knew what women wanted in dresses. He had always prided himself on having good taste. When he had the opportunity to open this store, he was confident that he could choose merchandise that would be well received. In the first three years of operations, sales have not met Lloyd's expectations.
-How could Lloyd realistically create a competitive advantage by giving customer service a focus in his business?

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Definitions:

Outlays

Expenses incurred or amount spent for a particular purpose.

Federal Government Budget Surplus

Occurs when a government's income exceeds its spending during a fiscal year.

Aggregate Demand

The aggregate need for products and services throughout an economy, specified at a consistent price level and during a certain time.

National Saving

The total saving in an economy, consisting of both private savings by households and businesses, and public savings by the government.