Examlex
The FTC's philosophy regarding the Franchise Disclosure Document (FDD) focuses on:
Reinforcement
A consequence that increases the likelihood of a behavior being repeated in the future.
Bandura
A psychologist best known for his work on social learning theory, stressing the importance of observational learning, imitation, and modeling.
Secondary Reinforcers
Stimuli that have no inherent value but have been learned to be rewarding through their association with primary reinforcers.
Intrinsically Reinforcing
Referring to activities or stimuli that are enjoyable and rewarding in themselves, without requiring external validation.
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