What Is the Lesson to Be Learned About Writing a Business

question 91

Multiple Choice

What is the lesson to be learned about writing a business plan from Leo Burnett's statement, "Don't tell people how good you make the goods; tell them how good your goods make them?"

• A) The plan should emphasize the features of the company's products and services rather than their benefits.
• B) The plan should describe how the business will transform tangible product or service features into important, but often intangible, customer benefits.
• C) The plan should recognize that advertising is a waste of money for startup companies.
• D) The plan should focus on developing sales in a niche rather than across an entire industry.

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Definitions:

North and South America

Denotes the two continents making up the Americas, with North America including countries like the United States and Canada, and South America comprising countries like Brazil and Argentina.

Foreign Countries

Nations outside of one's own, often referenced in the context of international relations, trade, or travel.

Pike's Expedition

An early 19th-century expedition led by U.S. Army officer Zebulon Pike, aiming to explore the southern portion of the Louisiana Territory.

Louisiana Territory

A large area of land in the United States that was purchased from France in 1803, doubling the size of the country.