A Benefit Is a Descriptive Fact About a Product or Service;

question 58

True/False

A benefit is a descriptive fact about a product or service; a feature is what the customer gains from that product or service benefit.

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Definitions:

Sensory Register

The initial storage of memory for a very brief time after an event.

Initial Impression

The first and immediate perception or judgment formed about someone or something.

Working Memory

Information being actively processed by rehearsal systems.

Sensory Memory

The memory of an event that is recorded by sensory neurons that lasts for a very brief time after the event ends.