A Competitive Profile Matrix

question 59

Multiple Choice

A competitive profile matrix:

• A) identifies a firm's core competencies.
• B) permits the small business owner to divide a mass market into smaller, more manageable segments.
• C) allows the small business owner to evaluate her firm against competitors on the key success factors for the industry.
• D) creates a road map of action for the entrepreneur in order to fulfill her company's mission, goals, and objectives.

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Definitions:

Synapse

The junction between two neurons where information is transmitted from one neuron to another.

Agonist

A chemical or drug that binds to receptors in the brain and activates them, often mimicking the effects of naturally occurring substances.

Association Areas

Regions of the brain that integrate different types of information to perform complex functions.

Split-Brain Patients

Individuals who have undergone corpus callosotomy, a procedure that severs the corpus callosum, thereby limiting communication between the brain's two hemispheres.