The Key to a Successful Differentiation Strategy Is to Build

question 111

True/False

The key to a successful differentiation strategy is to build it on a core competency, something the company is uniquely good at doing in comparison to its competitors.

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Definitions:

BCG Matrix

A strategic business tool designed by the Boston Consulting Group to help organizations evaluate and manage the relative positions of their business units or products in terms of market growth rate and market share.

Stars

High-performing and highly valuable members or units within an organization known for contributing significantly to its success.

Question Marks

Products or business units that operate in high growth markets but have a low market share, often requiring significant resources to become profitable.

Goal Displacement

A situation where the primary goal is overshadowed by a secondary goal, leading to a shift in focus.