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A focus strategy recognizes that not all markets are homogeneous.
Luxury Auto Brand
A car manufacturer that specializes in high-end vehicles characterized by premium features, quality, and price.
Daily Budget
An allocation of funds set aside for spending on specific tasks or activities within a single day.
Advertiser Risk
The potential for loss or negative outcomes faced by advertisers due to various factors such as audience reception, media placement errors, or campaign failures.
Exposure of Ads
The process of presenting an advertisement to a target audience to create awareness or generate interest.
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