Examlex
An overhead cost variance is the difference between the actual overhead incurred for the period and the standard overhead applied.
Persuasion
Persuasion is the act of convincing someone to change their beliefs, attitude, or behavior through argument, reasoning, or appeal to emotion.
Peripheral Route
A term from the Elaboration Likelihood Model of persuasion, referring to when a person is persuaded by something other than the argument or content of a message, such as attractiveness or celebrity endorsement.
Persuasive Argument
Communications designed to convince or influence an audience to accept a specific viewpoint or take a particular action.
Central Route
A method of persuasion that involves deeply processing the content of the message, leading to long-lasting attitude change.
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