Guidance for Preparing a Master Budget Is Usually the Responsibility

question 48

Multiple Choice

Guidance for preparing a master budget is usually the responsibility of:

• A) The company CEO.
• B) The marketing department.
• C) A budget committee.
• D) The chief financial officer.
• E) Lower level management.

---

Definitions:

Trade Name

A commercial name under which a company conducts business, distinct from the company's legal name.

Administered Vertical Marketing System

A coordinated marketing strategy where a dominant member of a distribution channel wields its power to organize, manage, and motivate other members in the channel to ensure a cohesive and efficient marketing effort.

Contractual Vertical Marketing System

A formal agreement among members at different levels of the distribution channel to work together in order to more efficiently reach the consumer.