The Most Useful Allocation Basis for the Departmental Costs of an Advertising

question 101

Multiple Choice

The most useful allocation basis for the departmental costs of an advertising campaign for a storewide sale is likely to be:

• A) Floor space of each department.
• B) Relative number of items each department had on sale.
• C) Number of customers to enter each department.
• D) An equal amount of cost for each department.
• E) Proportion of sales of each department.

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Definitions:

Terminal Branch

The terminal branch is the end part of a nerve or a blood vessel that does not continue further or branch out again.

SA Node

The sinoatrial node, a group of cells in the right atrium of the heart that initiates the heartbeat, acting as the natural pacemaker.

AV Node

The atrioventricular node, a part of the heart's electrical system that regulates the timing of electrical impulses passing from the atria to the ventricles.