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Comparative calendar year financial data for a company are shown below. Calculate the following ratios for 2012:
(a) return on total assets.
(b) return on ordinary shareholders' equity.
Stroboscopic Motion
The perception of continuous movement from a rapid sequence of still images, as seen in movies or animations.
Gestalt Psychologists
Psychologists who emphasize a holistic approach to psychology, focusing on how people integrate and organize perceptual information into meaningful wholes.
Organized Whole
A principle often related to Gestalt psychology, emphasizing that the total of any given situation or entity is more than the sum of its parts.
Size Constancy
A perceptual phenomenon where the perceived size of an object remains the same, despite changes in the size of the object's image on the retina.
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