Examlex
The SAP enterprise-resource planning software is already being used to help direct the operations of many of the world's largest companies.
Defensive Moves
Strategies employed by companies to protect their market share, revenue, or profitability from competitors.
Mixed Branding
a strategy where a company markets products under several different brands, often catering to different market segments.
Own Market
A term referring to the market where a company sells its products or services, often in contrast to competitor markets.
Reseller
An entity or person who buys products or services to sell them, rather than to use or consume them personally.
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