AgriProducers Provides Services Related to the Testing of Soil and Crops

question 80

Multiple Choice

AgriProducers provides services related to the testing of soil and crops. It also provides advice to its customers for improving the productivity of the soil and the quality of the crops. It has customers all over the United States. The crops and soil are different in the various large areas of the nation, such as the west coast and the midwest. Which type of departmentalization would be best for AgriProducers?

• A) functional
• B) process
• C) product
• D) geographic
• E) temporal

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Definitions:

Communications Mix

The various tools and methods that a company uses to communicate with its target market, including advertising, personal selling, sales promotion, public relations, and direct marketing.

Buzz Marketing

A viral marketing technique that focuses on generating excitement, high conversation levels, and word-of-mouth promotion about a brand or product.

Integrated Marketing Communications Campaign

A strategic approach that combines various promotional tools and communication strategies to deliver a consistent message about a brand to a targeted audience.

Consistent Message

The practice of ensuring that all communication and promotional activities deliver the same core message about a brand or product to maintain brand identity and consumer trust.