Examlex
________ communication flows to a higher level in the group or organization.
Subjective Norms
Individual beliefs about how people they care about will view their behavior in a given context.
Implicit Attitudes
Unconscious beliefs or feelings that influence an individual's responses and behaviors without their awareness.
Peripheral Route
A method of persuasion that relies on superficial cues rather than the substantive quality of an argument, as delineated in the Elaboration Likelihood Model.
Central Route
A process of persuasion that involves careful and thoughtful consideration of the arguments presented, leading to lasting attitude change.
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