Filtering Is a Barrier to Effective Communication

question 8

Multiple Choice

Filtering is a barrier to effective communication. Filtering takes place when ________.

• A) the interpretation of the message gets affected by the receiver's emotion
• B) the information we have to work with exceeds our processing capacity
• C) a sender purposely manipulates information so the receiver will see it more favorably
• D) the receivers in the communication process selectively see and hear based on their motivations, experience, and other personal characteristics
• E) receivers also project their interests and expectations into communications as they decode them

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Definitions:

Competitive Intensity

A measure of the degree of competition within a market or industry, often impacting pricing, innovation, and market share dynamics.

Brand Awareness

How well consumers know and can identify the specific characteristics or branding of a certain brand's offerings.

BCG Matrix

A strategic planning tool that classifies a company’s business units or products into four categories (Stars, Question Marks, Cash Cows, Dogs) based on market growth and market share.