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When We Draw a General Impression About an Individual on the Basis

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When we draw a general impression about an individual on the basis of a single characteristic, such as intelligence, sociability, or appearance we are using a shortcut called the contrast effect.


Definitions:

Forecasting Sales

The process of estimating future sales volumes based on historical sales data, market trends, economic conditions, and other factors to help in planning and decision-making.

Human Resource Departments

Organizational units responsible for managing employee-related processes, including recruitment, training, benefits, and performance management.

Job Seekers

Individuals actively looking for employment, either as a first-time employee, someone seeking better opportunities, or someone who is currently unemployed.

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