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Jo is a courier delivering parcels throughout the metropolitan area. Although she considers herself law abiding, she often breaks the speed limit while making her deliveries. Which of the following statements does not reflect a likely response to the conflict between her attitude and her behavior?
Evoked Set
a set of particular brands or products a consumer considers during the decision-making process.
Inept Set
A group of brands that a consumer excludes from purchase consideration because they are viewed as unacceptable.
Inert Set
A group of brands or products that a consumer is aware of but feels indifferent towards when making a purchase decision.
Lexicographic Rule
A decision-making rule where alternatives are compared based on the most important attribute first; if one option is superior, the decision is made, otherwise the next most important attribute is considered.
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