Raymond Is Completing a Study on Discrimination in Which He

question 24

Multiple Choice

Raymond is completing a study on discrimination in which he has noted that saleswomen who wear skirt suits make more sales than saleswomen who only wear pant suits. However, Raymond determined that his findings only pertained to those industries in which the purchasing decision maker is traditionally masculine. For example, the sales results were the same for all women selling to medical office managers, a female dominated field. Raymond used ________ variables to more accurately explain his results.

• A) global
• B) general
• C) dependent
• D) non-reactive
• E) contingency

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Definitions:

Competition

A situation in which entities strive against one another to gain objectives or advantages.

Conflict

A situation or process in which individuals or groups perceive opposition in needs, values, or interests, potentially leading to tension or disputes.

Emotional Conflict

Involves interpersonal difficulties that arise over feelings of anger, mistrust, dislike, fear, resentment, and the like.

Marketing Strategy

A comprehensive plan that outlines how a business will communicate the value of its products or services to potential customers to achieve its marketing goals.