A ________ Allows Management to Make the Most Efficient Use

question 13

Multiple Choice

A ________ allows management to make the most efficient use of its employees' skills and even successfully improve them through repetition.

• A) low degree of centralization
• B) high degree of formalization
• C) wider span of control
• D) low degree of departmentalization
• E) high degree of work specialization

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Definitions:

Heavy Advertising

A marketing strategy involving a high frequency or high volume of advertisements over a period to increase product or brand visibility.

Mass Media

Channels that are ideal for reaching large numbers of anonymous audience members; include national newspapers, magazines, radio, and television.

Advertising Channel

A medium through which an advertising message is transmitted to its intended audience, such as television, radio, internet, etc.

Media Mix

The combination of the media used and the frequency of advertising in each medium.