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At first, the disputing parties resist your offer to help create a win-win situation for both groups. They are each highly focused on their demands in the negotiation, otherwise known as their ________.
Cost-effectiveness
An economic measure that compares the relative expenses and outcomes of different courses of action or investments.
Simplicity
A principle that emphasizes ease of understanding and absence of complexity in design, decision-making, and communication.
Potential Buyers
Individuals or entities that have shown interest in purchasing a product or service but have not yet made a purchase.
Segments
Distinct groups of potential consumers divided based on various traits like demographics, needs, prioritization, or behavior in the market.
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