Legitimate Power Is Influence Wielded as a Result of Expertise

question 57

True/False

Legitimate power is influence wielded as a result of expertise, special skill, or knowledge.

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Definitions:

Manufacturer Brands

Brands that are managed and owned by the manufacturer.

BrandAsset Valuator

A strategic tool for measuring a brand’s power and value, based on differentiation, relevance, esteem, and knowledge.

Brand Equity

The value the firm derives from consumers’ positive perception of its products.

Brand Loyalty

The commitment of consumers to repeatedly purchase a specific brand's products or services, often reflected in their reluctance to switch to competitors.