Examlex
The two dimensions of leadership behavior identified in the University of Michigan studies are ________.
Brand Extension
involves the use of an established brand name on a new product in a different category, leveraging the brand's existing recognition and goodwill to introduce new offerings.
Line Extension
The process of introducing new items in the same product category under the same brand name, often with new flavors, sizes, colors, or ingredients.
Multi-brand
A strategy where a company markets multiple brands within the same product category, offering diversity to consumers.
Private-label Brand
A brand owned by a retailer or supplier that is not manufactured by them but is sold under their own branding.
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