Examlex
The two-factor theory proposes that ________.
Problem-Solution Sales Presentation
A sales approach focusing on identifying a customer's problem and presenting a product or service as the solution.
Buyer
A buyer is an individual or entity that purchases goods or services.
Preapproach
The preparation and research phase before direct contact with a potential customer, aiming to increase the chances of a successful sales interaction.
Selling Process
A sequence of steps taken by a seller to persuade a potential buyer to make a purchase, typically including stages such as prospecting, presenting, handling objections, and closing the sale.
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