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Which of the following statements is true according to the two-factor theory?
Perceived Needs
The needs that customers believe they require, which may not necessarily align with their actual needs or wants. These can be influenced by marketing, societal pressures, or personal beliefs.
Marketing Concept
A business philosophy focusing on identifying and meeting the needs and wants of customers through the development, promotion, and sale of products or services.
Customer Orientation
A business strategy that focuses on creating a positive experience for customers by understanding and meeting their needs.
Ownership Utility
The value that comes from a product's ability to satisfy ownership rights, including the use, control, and transfer of the product.
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