Which of the Following Statements Is True Regarding a Contrast

question 29

Multiple Choice

Which of the following statements is true regarding a contrast effect?

• A) Our tendency to attribute our success to internal factors and blame our failure on external factors is called the contrast effect.
• B) The contrast effect states that we tend to judge someone on the basis of our perception of the group to which he or she belongs.
• C) A person appears more appealing than normal when compared with a person of less appeal due to the contrast effect.
• D) If we think that women won't relocate for a promotion, we are using a shortcut to judge all women and it is called the contrast effect.
• E) The contrast effect indicates a tendency to fixate on initial information and fail to adequately adjust for subsequent information.

Explain the role of sensory marketing and unconventional advertising methods in attracting consumer attention.

Understand the importance of context and environment in how stimuli are perceived and processed.

Grasp the principle of gestalt psychology in the organization and interpretation of stimuli in advertising.

Learn about the challenges of advertising clutter and strategies to break through to consumers.

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Definitions:

Self-serving Bias

A cognitive bias where individuals attribute success to internal factors like their abilities or effort, while attributing failures to external factors beyond their control.

Situational Factors

External conditions or events that influence an individual's behavior, decisions, and performance.

Actor-observer Effect

A psychological phenomenon where people tend to attribute their own actions to situational factors, while attributing others' actions to their personalities.

Assigning Causes

The process of identifying reasons or factors that have led to certain events or situations, also known as causal attribution.