When Neither the Perceiver nor the Target Has Changed, Which

question 25

Multiple Choice

When neither the perceiver nor the target has changed, which of the following factors influences perception?

• A) self-serving bias
• B) stereotyping
• C) satisficing
• D) selective perception
• E) situation

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Definitions:

Manufacturer Brands

Brands that are owned by the company that manufactures the products under that brand, as opposed to brands owned by retailers or sellers (private label brands).

Store Brands

Products that are branded by retailers and sold only in their own stores, often positioned as cost-effective alternatives to national brands.

Brand Mark

The part of a brand that is represented by a symbol or logo, distinctively identifying a product or company.

Finger Lickin' Good

Iconic advertising slogan famously associated with KFC that implies the food is highly delicious.