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What Factors That Operate to Shape and Sometimes Distort Perception

question 17

Essay

What factors that operate to shape and sometimes distort perception reside in the perceiver, what factors reside in the target being perceived, and what factors reside in the context of the situation in which the perception is made?


Definitions:

Split the Market

A strategy where a market is divided into segments to target specific groups of consumers.

Price Advantage

The benefit or competitive edge that comes from offering lower prices than competitors.

Customer Order Entry

The process of recording and processing customer orders into a company's order handling system.

Market Conditions

The various economic and social factors that influence the demand and supply of products and services, including market trends, consumer preferences, and economic indicators.

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