The ________ Bias Can Explain Why Managers Doing Performance Appraisals

question 15

Multiple Choice

The ________ bias can explain why managers doing performance appraisals give more weight to recent employee behaviors than to behaviors of 6 or 9 months earlier.

• A) self-serving
• B) availability
• C) distinction
• D) confirmation
• E) hindsight

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Definitions:

Causal Research

A form of market research that seeks to determine the cause-and-effect relationships between variables, often through experiments or observational studies.

Descriptive Research

A research method focused on describing characteristics of a population or phenomenon being studied, without influencing variables.

Marketing Effectiveness

Measures how well a company's marketing strategies achieve their intended goals and outcomes, often in terms of increasing sales, market share, or customer engagement.

Marketing Research

The systematic gathering, recording, and analyzing of data about issues relating to marketing products and services.