For Many People, a 50-50 Flip of a Coin for $100

question 66

Multiple Choice

For many people, a 50-50 flip of a coin for $100 might not be worth as much as a sure promise of $50, even though the gamble is mathematically worth twice as much as the sure thing. This is an example of ________.

• A) selective perception
• B) self-serving bias
• C) risk aversion
• D) availability bias
• E) confirmation bias

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Definitions:

Media

Channels or tools used to store and deliver information or data, including print, digital, and broadcast.

Specialty Spice Shop

A retail store dedicated to selling a wide range of spices, often including exotic or hard-to-find varieties.

Potential Customers

Individuals or entities that are likely to be interested in an organization's products or services but have not yet made a purchase.

Packet

A small container or envelope designed to hold or transport items, or a formatted unit of data for transmission.