Discuss Cognitive Dissonance Theory

question 111

Essay

Discuss cognitive dissonance theory. How do individuals seek consistency among their attitudes, and between their attitudes and their behavior?

Analyze the impact of organizational culture and personal behavior on ethical practices.

Recognize the importance of diversity and inclusion within an organization and its practices.

Identify the stages of moral development and how they influence ethical decision making.

Understand the concept of stakeholder pressures and their impact on organizational decision making.

---

Definitions:

American Marketing Association

A professional association for marketing professionals and scholars, aimed at promoting marketing research, education, and practice.

Functional Level

Refers to the specific operation or task-oriented area within an organization, such as marketing, finance, or production, focusing on specialized roles and responsibilities.

Executive Level

A high-ranking position within an organization, typically involved in strategic decision-making and overall company leadership.

Hourly Employees

Hourly employees are workers who are paid for each hour they work, as opposed to receiving a fixed salary regardless of the hours worked.