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Attribution theory suggests that when we observe an individual's behaviour, we attempt to determine whether it was internally or externally caused. That determination, however, depends largely on three factors. Which of the following is one of these three factors?
Marketer's Statement
A declaration or assertion made by a marketer, typically aiming to highlight the benefits, value, or unique features of a product or service.
Price
The amount of money expected, required, or given in payment for something.
Product
An item or service created through a process and offered to the market to satisfy a need or want.
Porter
Refers to Michael E. Porter, a prominent figure in economics and business strategy, known for his theories on competition and the value chain.
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