Examlex
Discuss four steps in which creative behaviour occurs.
Symbolic Benefits
The intangible advantages that consumers perceive from purchasing and using a product, which relate to their needs for self-expression and social recognition.
Self-Expressive
Refers to the ability or qualities of something, typically products or digital platforms, that allow individuals to express their identity and personal values.
Affinities
The natural liking, similarities, or connections between people or things that draw them together or make them compatible.
Affiliation
A formal connection or association between two or more organizations or individuals.
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