Janet Needs to Assign a Very Important Advertising Account to One

question 40

Multiple Choice

Janet needs to assign a very important advertising account to one of her writers. First she reviewed each writer's work load, then she studied the sales data of the products for the last three campaigns of each writer, then she reviewed each writer's annual review to familiarize herself with their goals. Finally, she gave the account to Paula, a very creative, efficient writer who has had high sales results with her last three clients' products. Janet's management style is based on ________.

• A) intuition or "gut feeling"
• B) organizational behavioural studies
• C) subjective assessments
• D) preconceived notions
• E) scientific study

Understand the importance and components of a cover message in job applications.

Recognize the appropriate length and format of a cover message.

Explore innovative résumé formats to enhance job application visibility.

Identify common mistakes in writing cover messages and strategies to avoid them.

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Definitions:

Babbling

The production of repetitive syllables by infants, an early stage of language development.

Weschler Intelligence Scale

A standardized intelligence test designed to measure cognitive ability in adults and children.

Mental Age

A measure of an individual's cognitive ability expressed as the age at which an average individual achieves the same ability.

Analytical Intelligence

The ability to analyze, evaluate, judge, or compare and contrast information, often considered a component of general intelligence.