Basing Managerial Decisions on the Best Available Scientific Support Is

question 6

Multiple Choice

Basing managerial decisions on the best available scientific support is called ________.

• A) intuition
• B) organizational process
• C) organizational behaviour
• D) evidence-based management
• E) conceptual management

Define and illustrate the process of stereotype formation and its consequences on interpersonal communication.

Understand the concept and significance of perception in interpersonal communication.

Distinguish between direct and indirect perception checking strategies.

Explain standpoint theory and its relevance to understanding cultural differences in communication.

---

Definitions:

Salesperson's Knowledge

Refers to the information, expertise, and understanding a salesperson has about their product, market, and customer needs.

Customer Relationship Marketing

A strategic approach focusing on building and sustaining long-term relationships with customers for loyalty and repeat business.

Strategic Alliance

A formal agreement between two or more parties to pursue a set of agreed-upon objectives while remaining independent organizations.

Intimate Friendship

A close and personal relationship characterized by deep affection, trust, and mutual understanding.