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Resource competition is likely to occur
Organizational Markets
Markets consisting of companies, governments, and institutions that purchase goods and services for operations, production, or resale purposes.
Psychographic Criteria
Factors that consider the lifestyle, attitudes, beliefs, social class, and other psychological attributes of consumers in market segmentation.
Market-product Grid
A matrix used to identify and categorize the market segments a company can target, based on various product offerings.
Relative Market Share
A measure of a company's sales volume in relation to the sales volume of its competitors, indicating its strength in the market.
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